personal branding

Personal Branding: A Leadership Requirement, Not a Self-Promotion Campaign

When people search for products or services, they don’t look at a business website and stop there. They check out the owner as well. If they like what they see, chances are they’ll like the business too. “They’ll look at your Twitter profile, your LinkedIn page, a blog you’ve written and they’ll get a feeling […]

How Reputation Management Drives Small Business

Reputation management has become a buzzword in the communication industry with public relations practitioners around the world selling it as a service to clients. Reputation management undoubtedly remains one of the most important tools in any communication strategy, especially as digital continues to become a preferred method of communication. Peer recommendation also adds to the […]

7 Digital Marketing Opportunities for Small Businesses

For anyone who has been following trends in marketing of late, there will be no surprises in here. We’ve tried to pick 7 of the key opportunities and put some thought in to how they apply specifically to small businesses. 1. Real-time media buying The intersection of location awareness, social media, and mobility is finally […]

Improving Your Online Reputation

With the world getting more digital every day, users have become a lot more accustomed to the internet over the last couple of years, especially when it comes to parting ways with their cash. It is now very common to expect clients to have weighed their options online and asked for recommendations from their network […]