Vacation, Location, Location

A 2013 study that examined mobile shopping activity across 20 retailers during Thanksgiving and Black Friday found that total mobile visits increased by 93 per cent, overall mobile transactions increased 219 per cent, and total revenue from mobile transactions increased by 368 per cent. Proximity marketing takes these location opportunities even further and gives small […]

Context-Aware Content Marketing

Advertisers have long struggled to keep up with consumers in the switch to mobile. Recent figures from eMarketer showed that, while UK mobile ad spend is expected to rise by 90 per cent this year, it will still only account for 30 per cent of total digital budgets. Bear in mind that UK consumers spend […]