Location-Based Content Marketing Will Provide Huge ROI for Brick-and-Mortar Businesses

Whether you realise it or not, chances are your business is already using content marketing as part of your overall marketing strategy.

With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of inbound in their marketing, we’re poised to see explosive growth in the way businesses ‘do’ marketing.

While consumers continue to tune out traditional, intrusive marketing communications, they increasingly crave the type of genuine, customer-focused information that content marketing delivers.

What is Content Marketing?

Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment. A successful content marketing campaign establishes you as an expert in your field, and that sets the groundwork for a long-term business relationship.

Simply put, its primary focus is on building the relationship, not the hard sell.

What’s the opportunity for location-based content marketing?

With the rise of mobile device usage, GPS-enabled smartphones will increasingly utilise location and personal-preference information to provide flash deals based on a user’s current location. While this technology already exists, it will become pervasive by the end of the 2014.

Brick-and-mortar storefronts that fail to adopt location-based content marketing strategies will see sales decline as their competitors cannibalise those sales with location-based flash deals, offers, and coupons.

Tech-savvy businesses will gain a significant upper hand in 2014 as they capitalise on the mobile device trend by implementing mobile content marketing strategies.


Excerpt taken from Forbes.com

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