Blog

Our thoughts, feelings, and interesting news.
  • genz
    While generational research is an inherently messy process, much of the recent research is awash in normative preconceptions, biases, and stereotypes. Generation Z deserves a fairer shake,...
    04 May 2016 // 0 Comments
  • 39017
    It isn’t hard to predict that future innovations will continue to shape the digital marketing landscape. We are now in a digital era where technologies have disrupted various traditional marketing...
    22 December 2015 // 0 Comments
  • 225W_Tesla_coil_-_arcs_cropped
    Apple? Google? Sure, either of these companies could (by some projections (1, 2), in the not too distant future) reach a market cap of over $1 trillion. But...
    13 February 2015 // 0 Comments
  • xad_retail
    A 2013 study that examined mobile shopping activity across 20 retailers during Thanksgiving and Black Friday found that total mobile visits increased by 93 per cent, overall...
    17 December 2014 // 0 Comments
  • 756816_13557562
    Advertisers have long struggled to keep up with consumers in the switch to mobile. Recent figures from eMarketer showed that, while UK mobile ad spend is expected...
    27 August 2014 // 0 Comments
  • The-Evolution-of-Location-Based-Mobile-Marketing
    Mobile devices have revolutionised the shopping experience, but brick-and-mortar stores are still the prominent force in driving sales. Retailers are using location-based marketing techniques to optimise their...
    19 June 2014 // 0 Comments
  • smallbusiness_1920x1280
    Fast-growing small businesses are embracing social media like never before, according to recent data–and LinkedIn still dominates as the platform of choice. The Center for Marketing Research...
    15 April 2014 // 0 Comments
  • matches19201280
    We’re not usually ones for lists of top trends but 2014 looks set to be a milestone year in digital marketing with content, mobile and location based...
    07 January 2014 // 0 Comments