Why LinkedIn should be your first port of call for B2B marketing

Since its launch 10 years ago, LinkedIn has become the first port of call for businesses wanting to use social media for B2B marketing, staff recruitment and disseminating industry information. But it comes low down the list of social platforms that brands consider for marketing to consumers, a situation the company is seeking to remedy. Its 239 million members worldwide …

personal branding

Personal Branding: A Leadership Requirement, Not a Self-Promotion Campaign

When people search for products or services, they don’t look at a business website and stop there. They check out the owner as well. If they like what they see, chances are they’ll like the business too. “They’ll look at your Twitter profile, your LinkedIn page, a blog you’ve written and they’ll get a feeling of credibility about your business, …

How Reputation Management Drives Small Business

Reputation management has become a buzzword in the communication industry with public relations practitioners around the world selling it as a service to clients. Reputation management undoubtedly remains one of the most important tools in any communication strategy, especially as digital continues to become a preferred method of communication. Peer recommendation also adds to the need for strong, professional reputation …

7 Digital Marketing Opportunities for Small Businesses

For anyone who has been following trends in marketing of late, there will be no surprises in here. We’ve tried to pick 7 of the key opportunities and put some thought in to how they apply specifically to small businesses. 1. Real-time media buying The intersection of location awareness, social media, and mobility is finally delivering the ability to target …

Improving Your Online Reputation

With the world getting more digital every day, users have become a lot more accustomed to the internet over the last couple of years, especially when it comes to parting ways with their cash. It is now very common to expect clients to have weighed their options online and asked for recommendations from their network before making a purchase. Users …

CloudFactory Crowdsourcing Nepal

Crowdsourcing Against Poverty

CloudFactory has launched a new platform, called Cloud Labor, at the recent TechCrunch Disrupt. The Cloud Labor API can be used by businesses to create crowdsourcing projects which will be immediately sent to thousands of cloud workers in developing countries and call them to action. CloudFactory is a startup based in Kathmandu, Nepal. It seeks to create working opportunities for …