Blockchain for Social Good

The technology which supports many cryptocurrencies, known as blockchain, holds great promise for advancing social good. Blockchain is being explored and experimented with by a number of international aid agencies and foundations, such as Unicef, the World Bank, and the Bill and Melinda Gates Foundation. Projects cover a variety of areas such as transparency of aid, international and local remittances, the protection of …

Keeping Up With Generation Z

While generational research is an inherently messy process, much of the recent research is awash in normative preconceptions, biases, and stereotypes. Generation Z deserves a fairer shake, and the rest of us need a more nuanced conversation: This group makes up a quarter of the population and by 2020 will account for 40% of all consumers. Understanding them will be …

Future Innovations In Digital Marketing

It isn’t hard to predict that future innovations will continue to shape the digital marketing landscape. We are now in a digital era where technologies have disrupted various traditional marketing methods and are continuing to do so. Let’s look deeper at how three technologies will impact digital marketing in the future. Before we dive in, here are some statistics: About 72 percent of marketers worldwide believe …

Charging Over The Air: The First Trillion-Dollar Business?

Apple? Google? Sure, either of these companies could (by some projections (1, 2), in the not too distant future) reach a market cap of over $1 trillion. But are there other credible contenders? Could a company that doesn’t even exist yet win the race? Ubiquitous charging over the air, by which I mean truly wireless charging, would be a seismic revolution and …

Vacation, Location, Location

A 2013 study that examined mobile shopping activity across 20 retailers during Thanksgiving and Black Friday found that total mobile visits increased by 93 per cent, overall mobile transactions increased 219 per cent, and total revenue from mobile transactions increased by 368 per cent. Proximity marketing takes these location opportunities even further and gives small businesses a powerful new tool …

Context-Aware Content Marketing

Advertisers have long struggled to keep up with consumers in the switch to mobile. Recent figures from eMarketer showed that, while UK mobile ad spend is expected to rise by 90 per cent this year, it will still only account for 30 per cent of total digital budgets. Bear in mind that UK consumers spend almost 42 hours a month …

Location-Aware Apps Will Change The Retail Experience

Mobile devices have revolutionised the shopping experience, but brick-and-mortar stores are still the prominent force in driving sales. Retailers are using location-based marketing techniques to optimise their in-store experiences with the most significant enhancements from location-aware technology. From driving foot traffic, to working as virtual shopping assistants, to offering exclusive access to coupons and other special deals, cutting-edge retailers are …

Small Businesses Love Social Media

Fast-growing small businesses are embracing social media like never before, according to recent data–and LinkedIn still dominates as the platform of choice. The Center for Marketing Research at the University of Massachusetts Dartmouth released a new study that shows the big-picture trends in social media use among the Inc. 500–the fastest growing private companies in the United States– in 2013. …

5 Content Marketing Trends For 2014

We’re not usually ones for lists of top trends but 2014 looks set to be a milestone year in digital marketing with content, mobile and location based marketing at the heart. The overarching theme for 2014 is quality over quantity. With the majority of businesses nationwide engaging in some form of content marketing, the key to standing apart is to …

Location-Based Content Marketing Will Provide Huge ROI for Brick-and-Mortar Businesses

Whether you realise it or not, chances are your business is already using content marketing as part of your overall marketing strategy. With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of inbound in their marketing, we’re poised to see explosive growth in the way businesses ‘do’ …